Attention is shifting from raw data

Juthi88485

Directly in the checkout. Show rating and micro-copy with social proof in OTO product box. 3. Case studies for B2B, but also B2C Case studies are a type of intensive content used in the B2B sector as proof of trust and proof of the service you offer. But they can also be used effectively in B2C. You see, when we think of the concept of a case study, most of us visualize a linear, financial or operational process.

Similarly, in B2C, you can publish studies about the things you've done to improve the buying experience , reinforced with reviews or testimonials to support your claims. But it doesn't always have to be so formal. Your Job Function Email List case study can be an exploration of the company's efforts to support important values ​​in the eyes of your audience : sustainability, social responsibility, etc.



Also, a case study can take many forms, from articles, dedicated pages on the website, to short videos of up to 2 minutes. 4. Brand ambassadors and persuasive messages We've kept mentioning brand ambassadors, so let's take a look at who these people are and why they're so important. Of all your audience segments, ambassadors are the customers willing to talk about.