Comprehensive site performance measurement

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You reached your revenue goal? TOOLS TO MEASURE DIGITAL MARKETING RESULTS Fortunately, today there are a large number of tools for measuring marketing activities (both free and paid) and which serve different purposes. The following table outlines some of our favorite tools and what they help you measure.  GOOGLE ANALYTICS = Complete measurement of site performance.

The Analytics tool is free, available and fully usable. Measure traffic growth, how visitors find you, their geography, the content on your website they access, the content that generates leads, and much more. HUBSPOT , lead Job Function Email List intelligence on individual website visitors. Costs: available starting from €185 per month, Measures the entire inbound marketing funnel from discovery to lead generation to customer closure.



Collects data on the behavior of individuals who enter your sales funnel. C. MOZ = Search Engine Optimization. Costs: $100+/month. Identify keyword targeting opportunities, Check your performance ranking for these keywords. D. HOTJAR = Website visitor behavior, conversion of visitors into leads (potential customer). Costs: Free $99/month. Show document clicks and browsing behavior of site visitors through visual heat maps and video recordings.